How it looks:

• Desktop: one row across the top of the first screen, flat, on the page ground, no bar, no mark. Each corner is a small note: a short muted label, the value under it in small caps. At the left the label names the list and the value is the page's anchors as one comma-separated line, so the map reads as a sentence, not a menu. At the right the label asks a question and the value is the one action, one word flush to the right edge. The middle is empty: the name is not in the row, the hero beneath carrying it huge, and a small lockup takes the middle only once the first screen has gone.
• Phone: the left note drops; a small two-line lockup takes the top-left corner and the question-and-action note stays at the right.

Fits: a thin page with three or four anchors and one action; a hero that carries the name at the largest scale, so the row needs no mark; a footer built of the same notes; the direction empty, quiet, editorial or typographic.

Not fit: a mark that must show at the top; more than four anchors, where the comma list runs long; a hero without the name in it; the direction loud or dense.

How it looks:

• Desktop: one row across the top of the first screen, flat, on the band's ground with no bar of its own. In the left corner, where a logo usually goes, a two-line tagline in small text: the first line says what the person does, the second, smaller and in tracked caps, says for whom. The name is the wordmark, set as small caps text and centred on the page's axis. At the right, two or three links and a round menu button flush to the edge. The header carries the page's positioning statement, so the hero beneath it is free to be a slogan.
• Phone: the tagline drops out; the wordmark stays centred with the menu button at the right.

Fits: the brand is the person's name; the material has a one-line description of what they do and a phrase for whom; a hero whose headline is a slogan, not a description; the direction typographic or quiet.

Not fit: a logo mark that must sit at the left; no tagline in the material; a hero that already says what the person does.